Brett Deadhead · S1 · E04 · 0:45 · Aired Aug 27, 2026
The Road Warrior
Brett is out visiting customers, or at least that's what he tells his boss, Gary, from the putting green. It's loud out on the dock. Forklifts everywhere. Then his buddies erupt over a putt, and the warehouse guys take the blame.
“IYKYK”
The truth it hits
Freight Sales Rep Accountability
“Visiting customers” doesn't show up in a pipeline. Managers coach better when calls, recaps and follow-ups are logged automatically, so activity ties back to real accounts instead of a good story.
Go deeper: Why Most Sales Reps Underperform (And How to Fix It)
Transcript
So I was thinking… Guys, guys. My boss.
Hello? Hey, Brett. Hey, Gary, what's going on?
Yeah, I'm at the customer's warehouse right now, walking the dock.
OK. It's loud. Forklifts everywhere.
Just don't spend all day over there. I need you back in the office by end of day.
What the hell was that?
Uh, sorry about that. Lot going on out here.
Sounds like a golf course.
That was the warehouse guys. Sorry, Gary, you're breaking up. It's really hard to hear in here. Listen, I'll call you back in a bit.
Yo, guys, wait up. I still gotta putt.
My boss is such an idiot.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.