Brett Deadhead · S1 · E05 · 0:35 · Aired Sep 3, 2026
The RFP Trophy Wall
Welcome to the wall. Brett walks us through every RFP he has pinned up: the Fortune 500 bid that took three days, the one he submitted two minutes before the deadline, and the many he never heard back on. He's zero for a lot. But every one of them is a story.
“Sales reps might be the only people who get excited about RFPs, mostly because they mistake them for job security.”
The truth it hits
Why Freight RFPs Rarely Win New Business
RFPs feel like pipeline, but most are price checks. Brokers win more freight by building relationships with shippers whose lanes already fit, before the bid ever goes out.
Go deeper: Freight Broker Sales Intelligence: Complete Guide
Transcript
Welcome… to the wall.
This one's Fortune 500. Took me like three days to put that bid together. Never heard back on this guy. But the vibes were great.
This one I submitted at 11:58. Two minutes before deadline. That is called clutch, my friend.
Zero for a lot. But every one of these? A story.
Just, like, really great vibes.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.