Brett Deadhead · S1 · E03 · 0:54 · Aired Aug 18, 2026
Brett Discovers AI
When Brett hears AI could replace SDR jobs entirely, he decides to fight fire with fire. His chatbot writes an email he calls Shakespeare, he blasts it to everyone, and the replies start rolling in. Well, one reply.
“Episode 3: Brett discovers AI”
The truth it hits
AI Cold Email Mistakes in Freight Sales
AI doesn't fix a bad list. A generic email sent to thousands of people is just faster spam. AI earns its keep when it's pointed at the right shippers with a specific, freight-relevant reason to reach out.
Go deeper: Meet Jared: The AI Sales Rep Who Already Did Your Homework
Transcript
Experts say AI could replace SDR jobs entirely.
Not on my watch. Fight fire with fire.
“Dear Sir or Madam, I hope this finds you well amidst the dynamic freight landscape…”
That's… that's beautiful. That's Shakespeare.
AI works for me now.
That's engagement.
I didn't even go to college for this.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.