Brett Deadhead · S1 · E06 · 0:47 · Aired Sep 15, 2026
The Conference Hero
Brett is at the summit this week, so ping him. He posts the selfies, works the room and raises a glass to networking. He comes home with zero leads and a steakhouse dinner for four “prospects” on his expense report.
“Most sales reps heading to the next conference have spent more time prospecting steakhouses than clients.”
The truth it hits
Freight Conference Networking Done Wrong
A conference is only worth the trip if you walk in knowing which shippers you need to meet and why. Otherwise it's a steakhouse tour with a lanyard.
Go deeper: A CRM Built for Freight: Features, Data Model, and Buyer’s Checklist
Transcript
Hey, guys, Brett here. If you're going to be at the summit this week, ping me. Let's catch up.
Hey, are you with Lakefront? Yeah, yeah, just handling some stuff.
To networking!
Expenses for four prospects? Not a problem.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.