Brett Deadhead · S1 · E07 · 0:37 · Aired Oct 1, 2026
The Cold Call Warmup
It's cold call time, and Brett is locking in: a pep talk in the bathroom mirror, a splash of cold water and a power walk back to his desk. He dials, gets voicemail and pitches a real synergy, the kind that doesn't come around often. Then he logs it as a meeting and climbs the leaderboard.
“Overthinking your cold calls?”
The truth it hits
Freight Sales Voicemail Mistakes
A logged call isn't a conversation, and a voicemail full of buzzwords gives nobody a reason to call back. Confidence comes from knowing what the shipper moves and why you're calling, not from a pep talk in the mirror.
Go deeper: What Freight Reps Should Know Before the First Call
Transcript
What time is it? Cold call time.
Let's lock in, baby.
You pick up the phone, you talk to people. That's literally your job.
Come on, man. Lock in. Let's do this.
…and I really think there's a synergy here. A real synergy. And synergy like this doesn't come around often.
So yeah, give me a call back when you can. Big synergy opportunity.
That's a meeting, baby.
Climbing the leaderboard.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.