Brett Deadhead · S1 · E02 · 0:44 · Aired Aug 11, 2026
The Cold Call From Hell
Brett dials a manufacturer with the full Lakefront Freight Solutions pitch: full truckload, all markets, great everywhere, below market rates. The prospect tries to get a word in. Brett asks them to send over some lanes to quote. He's thinking about it.
“Brett is back with another amazing sales pitch.”
The truth it hits
Freight Broker Cold Call Mistakes
“We move everything, everywhere, cheap” gives a shipper no reason to switch. A good first call names a lane they actually run, the equipment it needs and a specific reason you're calling.
Go deeper: The Two Objections Every Freight Rep Hears (And How to Get Past Them)
Transcript
Hey, what's up? Is this Baldwin Bodwell Manufacturing?
Yeah, this is Brett over at Lakefront Freight Solutions. We… we move stuff.
OK? Yeah, yeah. So what we do at Lakefront is full truckload, FTL. We move it, all markets.
We're great everywhere. As long as it's in the USA, we'll move it below market rates.
No, I hear you. I hear you. But just let me finish. Here's what I'm thinking.
How about you send over some lanes to quote, we get you set up, and we're off to the races.
He's thinking about it. He's thinking about it.
There's a better way.
Brett never checks the lanes. Optimus shows your reps which shippers move freight that fits your network, who to call and why, so every touch has a reason behind it.